What is ITL Health PrizMAG and what is it used for?
ITL Health PrizMAG is a 100% pure magnesium bisglycinate capsule supplement providing 800 mg of magnesium bisglycinate per capsule — equivalent to 95 mg of elemental magnesium and 705 mg of glycine. It contains no fillers, stearates, or magnesium oxide. PrizMAG is used to support restful, uninterrupted sleep, muscle relaxation, nervous system function, and cardiovascular health without causing morning drowsiness or dependency. It was awarded Canada's Best Sleep Aid Product. 120 capsules per bottle. NPN 80132698.
How do magnesium and glycine in PrizMAG work together to support sleep?
Magnesium bisglycinate bonds elemental magnesium to two glycine molecules. Magnesium activates GABA receptors in the brain, reducing neural excitability and promoting a calm, pre-sleep state. It also supports melatonin synthesis via its role in enzyme cofactor function. Glycine independently acts as an inhibitory neurotransmitter, lowering core body temperature — a key physiological trigger for sleep onset — and has been shown in clinical studies to improve sleep quality and reduce daytime sleepiness without sedation. Together, the two compounds address both sleep initiation and sleep quality.
Who should use ITL Health PrizMAG, and how should it be taken?
PrizMAG is suitable for adults with sleep difficulties, muscle tension, anxiety, or those who have experienced digestive discomfort from other magnesium forms (oxide, citrate). Start with one capsule daily and increase to up to four capsules as needed, with or without food. Best taken in the evening to support sleep. Because glycine lowers core body temperature, taking PrizMAG one to two hours before bedtime may support faster sleep onset. Pregnant or breastfeeding individuals should consult a healthcare provider.
How does ITL Health PrizMAG compare with other magnesium bisglycinate supplements?
PrizMAG is marketed as one of the few 100% pure magnesium bisglycinate supplements on the market — most bisglycinate products blend in magnesium oxide to reduce cost. The pullulan (tapioca) capsule shell contains no additional fillers or stearates, making the ingredient list unusually short: magnesium bisglycinate and pullulan capsule only. The product won a verified industry sleep supplement award in Canada. ITL Health was developed in the UK and Ireland before expanding to Canada, giving it a broader clinical practitioner following than purely domestic Canadian magnesium brands. The transparent dosing (800 mg bisglycinate = 95 mg elemental Mg) allows comparison with clinical research dosing.
What is ITL Health and what is the brand known for?
ITL Health is a magnesium supplement brand headquartered in Sarnia, Ontario, Canada. Originally founded in the UK and Ireland by philanthropist George Esser, the company is now run by his daughters and has established its Canadian base in Ontario. ITL Health is best known for two magnesium products: MAG365, an ionic magnesium citrate powder that activates when dissolved in water, and PrizMAG, a pure magnesium bisglycinate capsule. Both are licensed by Health Canada and manufactured in compliance with GMP standards. The brand also offers a Vitamin D Plus formula combining vitamin D3 (from lichen), methylcobalamin B12, K2, and magnesium bisglycinate.
How does ITL Health differ from other magnesium supplement brands?
ITL Health's primary differentiator is its MAG365 format: an ionic magnesium citrate powder that is dissolved in hot water before consumption. When citric acid and magnesium carbonate react in water, they form magnesium citrate in an ionic, highly soluble state — a different delivery mechanism from pre-formed magnesium citrate capsules. The resulting drink form is gentle on digestion and does not require stomach acid to break down, which can be an advantage for users with compromised gastric function. PrizMAG uses pure magnesium bisglycinate with no fillers or added magnesium oxide, a distinction from many bisglycinate products that blend in oxide to reduce cost. The brand's dual-country heritage (UK/Ireland + Canada) has given it a broader clinical following than most Canadian-only magnesium brands.
The information provided above is for reference purposes only and has not been reviewed or approved by Health Canada. It does not constitute medical advice and should not replace consultation with a qualified healthcare professional.