What is NOW Foods, and what kind of company is it?
NOW Foods is a family- and employee-owned American supplement manufacturer founded in 1968 by Elwood Richard in Illinois. The company produces over 1,400 natural health products ranging from vitamins, minerals, and amino acids to essential oils, sports nutrition, and natural foods. It holds certification from multiple third-party organizations including NSF and Intertek, and remains one of the largest independent supplement companies in North America. In 2026, NOW established an Employee Stock Ownership Plan (ESOP), making employees co-owners of the business.
What is NOW Foods and is it a reliable supplement brand?
NOW Foods is an American natural products company founded in 1968 by Elwood Richard, still owned by the Richard family today. It manufactures a broad range of vitamins, minerals, supplements, natural foods, and personal care products. Facilities in Illinois, Nevada, and Ontario, Canada, operate under SQF Level II, Informed Sport/Informed Choice, and ISO/IEC 17025:2017 accredited in-house laboratory certifications. NOW was one of the first supplement manufacturers to earn NPA cGMP certification in 2000, six years before the FDA made it mandatory for the dietary supplement industry.
What distinguishes NOW Foods from other large supplement brands?
NOW was among the very first dietary supplement manufacturers to voluntarily pursue GMP certification in 2000, receiving an A rating from the National Products Association before regulations required it. It now holds simultaneous GMP certification from both Eurofins (NSF/ANSI 455-2 standard) and Intertek (SSCI benchmarks), a dual third-party standard uncommon at this scale. Its 2026 ESOP transition reflects genuine employee ownership rather than the private equity acquisitions common among large supplement brands. The NOW brand spans a uniquely wide range of categories under one quality umbrella, making it practical for consistent multi-supplement routines.
What makes NOW Foods different from other large supplement brands?
NOW Foods has maintained family ownership for over 55 years with a deliberate strategy of keeping prices accessible rather than maximizing margins — a philosophy embedded from day one. Its ISO/IEC 17025:2017 accredited in-house laboratory operates at the same analytical accreditation standard used by pharmaceutical companies and national testing labs — rare for a supplement brand. NOW also holds Informed Sport certification, which tests for athletic banned substances, making products suitable for competitive athletes who require verified clean-label supplements.
The information provided above is for reference purposes only and has not been reviewed or approved by Health Canada. It does not constitute medical advice and should not replace consultation with a qualified healthcare professional.