Attitude, All Purpose Cleaner Disinfectant 99.9% - Thyme & Citrus, 800ml

Attitude All-Purpose Cleaner Disinfectant is an 800 mL plant-based spray cleaner and surface disinfectant that eliminates 99.9% of household bacteria. It is scented with natural thyme and citrus and is formulated without synthetic fragrances, dioxane, epoxide, parabens, or formaldehyde. It can be used on kitchen countertops, walls, bathroom surfaces, bathtubs, and toilets as a daily cleaner and as a disinfectant. It is produced by Attitude, a Quebec-based company specializing in EWG-verified, eco-certified household and personal care products.

The active disinfecting ingredient is plant-based quaternary ammonium (0.045%), a cationic surfactant derived from renewable plant sources. Quaternary ammonium compounds (quats) work by disrupting bacterial cell membranes -- the positively charged quat molecule is attracted to the negatively charged bacterial membrane, inserts into the membrane structure, causing it to rupture and killing the organism. This mechanism is effective against a broad spectrum of household bacteria at the 0.045% concentration used. Supporting ingredients include caprylyl glucoside and decyl glucoside (biodegradable surfactants derived from plant sugars that provide cleaning action and help distribute the active ingredient across the surface), thyme extract (botanical with natural antimicrobial properties), and green tea extract (antioxidant botanical). The formula is biodegradable, hypoallergenic, and derived from renewable plant and mineral sources.

For daily cleaning: spray on surface and wipe clean with a cloth or paper towel. No dwell time required. For disinfection (to achieve the 99.9% bacteria elimination claim): spray on the surface and allow the product to remain wet on the surface for 10 minutes before wiping. This contact time is required for full disinfecting efficacy. For food-contact surfaces (kitchen countertops, cutting boards): after the dwell time, rinse the surface with clean water before use. Suitable for countertops, walls, bathroom tiles, bathtubs, sinks, and toilets. The spray bottle format allows targeted application without dilution. As with all cleaning products, avoid contact with eyes and keep out of reach of children.

Attitude All-Purpose Cleaner Disinfectant holds four independently verified certifications: EWG VERIFIED (Grade A rating from the Environmental Working Group's Healthy Cleaning Guide -- the most stringent standard for cleaning product ingredient safety and transparency); ECOLOGO (UL-certified environmental performance standard confirming reduced environmental impact over the product lifecycle); PETA certified vegan (no animal-derived ingredients and no animal testing); and dermatologically tested. These certifications distinguish the product from conventional disinfectant cleaners in two verifiable ways. Ingredient transparency: conventional quaternary ammonium disinfectants (Lysol, Mr. Clean, Pine-Sol) routinely contain synthetic fragrances, preservatives, and undisclosed proprietary formulations that do not meet EWG Grade A standards -- Attitude's full ingredient disclosure has been reviewed and approved by EWG. Environmental profile: conventional disinfectants typically contain petroleum-derived surfactants and are not biodegradable; Attitude's plant-derived surfactants (caprylyl glucoside, decyl glucoside) are biodegradable and sourced from renewable feedstocks. Both achieve 99.9% bacterial reduction, but Attitude does so with a documented lower-impact ingredient profile.

ATTITUDE is a Canadian personal care and household products brand founded in Montreal, Quebec. The brand produces plant and mineral-based body wash, shampoo, lotion, laundry detergent, cleaning sprays, baby care, and pet care products. Select ATTITUDE products carry EWG VERIFIED certification from the Environmental Working Group — one of the most rigorous independent ingredient safety standards in North America. All products are vegan, cruelty-free, and free from SLS, SLES, petrolatum, mineral oil, and artificial colors. Products are dermatologically tested and formulated for sensitive skin.

The key difference is EWG VERIFIED certification — not to be confused with an EWG Skin Deep rating, which any brand can receive passively. EWG VERIFIED is an active, opt-in certification requiring every ingredient in a product to be individually reviewed and approved by the Environmental Working Group against strict health criteria. Most brands that call themselves natural or clean have never applied for this standard. ATTITUDE holds EWG VERIFIED status on select products, making it one of the few Canadian personal care brands with this level of independently verified ingredient transparency.